Hey, I’m Ariana.

I’m pursuing my MBA and MS with a focus on social impact and energy and the environment.

My expertise is in building and growing creator and educator-focused products and marketplaces—previously at Planoly, Fohr & Sawyer.

I offer freelance and fractional product and go-to-market support while in school.

My Approach

Curious

I’m not admitting that I asked a lot of questions as a child—okay, well maybe I am. I love to immerse myself in an organization’s culture to understand the why behind decisions and to ensure every action I take supports overall strategy. 

Optimistic

We spend far too much time on work to not lead with a sense of optimism. In everything I do, I look for bright spots. In moments when things don’t go according to plan, I’m happy to move on without getting too attached.

  • Copywriting

    I’ve written and edited over 200 pieces for brands in the lifestyle, education, and creator spaces.

  • Product Management

    I have led product management at three organizations, and regularly mentor early career product managers and owners.

  • Digital Expertise

    I have over 7 years of experience in product marketing, product management, and digital-led growth.

Work Samples

Long Form
White Papers

I recently wrote a white paper for freelance client Emeritus, synthesizing hours of research and qualitative survey results to produce thought leadership on the future of learning.

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Content Engines for Brand Growth

While working at Sawyer, I was privileged to lead a rebrand of our B2B product with our executive team. My work culminated in 50+ landing pages and hundreds of blog posts, in support of increased lead velocity.

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Copywriting &
Digital Content Design

I led copy and curated a digital exhibit for Walkout: Walkout: A Brief History of Student Organizing at Interference Archive, which was later published in print.

View Project

Testimonials

“I have no doubt that Ariana's passion, combined with her exceptional problem-solving skills, will continue to drive success in all her future endeavors. She's an asset to any team.”

Emma Gonzalez, Fohr

“Ariana is a blast to work with... It only took her a few months to push out the most revenue-driving feature Planoly had released in years.”


Truett Bloxsom, Planoly

Get in Touch

Let’s make great things together—I promise to bring a sense of fun and a vigorous attention to detail to your team.

  • Send me an email and we can have a free introductory call to chat through your digital needs.

  • Pricing is based on timeline and scope and evaluated on a case-by-case basis. Depending on what you need, I will either offer project rates or suggest a defined engagement on an hourly basis.

  • My product management consulting typically lasts a minimum of 3-6 months, whereas I can support marketing projects on a shorter term basis.

FAQ

Like my energy? Read my substack musings.