Resume

If you’re curious in working together on a freelance or more permanent basis, please feel free to review my resume below. A PDF version is available upon request.

Summary 

I’m a product manager and marketer who blends 7 years in product management and marketing with 5 years of working in the creator space. Driven by curiosity and optimism, I combine data, relationships, and research to achieve stellar outcomes. I am looking for MBA internship opportunities to use my digital strategy expertise for mission-driven organizations solving problems in areas like climate, education, arts access, and the circular economy.

Selected Work Experience

Freelance Digital Strategist, Self-Employed, Cambridge, MA, June 2024 - Present

  • Manage digital strategy initiatives for freelance clients, including Emeritus, Road Scholar, Qwick, Electric Era, and LG Electronics.

  • Notable projects include:

    • Qwick: Created new roadmap projected to drive $80k/month in internal cost savings by optimizing key processes and shipping new features, including: switching background check providers to reduce costs, optimizing onboarding customer acquisition cost (CAC), and implementing mandatory payment methods for business partners to streamline transactions.

    • Emeritus: Crafted 60+ page white paper on the current landscape of corporate learning and development, synthesizing research from hundreds of hours of interviews and survey results.

Senior Product Manager, Innovation and Monetization, Planoly, New York, NY, August 2023 - June 2024

  • Directed innovation and monetization team for social media planning and publishing application, focused on ideating and executing 0 to 1 initiatives, launching in-app collaboration and campaign tools. 

  • Ideated and launched AI caption writer (56% adoption in 1 month) leveraging prompt engineering. 

  • Increased new customer retention by 170% by strategically implementing content management and AI tools. 

  • Boosted Average Customer Value (ACV) by 17% through pricing strategy modeling, and implementation. 

Senior Product Manager, Fohr, New York, New York, January 2023 - August 2023 

Product Manager, Fohr, New York, New York, July 2021 - January 2023 

  • Managed 14 engineers and designers to build products serving creators, internal users, and brands. 

  • Led rebrand, including revised messaging and positioning, persona research and creation, and product marketing materials, culminating in an 800% increase in qualified leads.

  • Owned brand and creator roadmaps and led end-to-end feature builds, resulting in a 23% increase in brand retention and a 46% increase in average unique user sign-ins quarter-over-quarter. 

  • Reduced bugs by 65.7% through improved QA processes and product education. 

  • Reduced internal costs of reporting by 66% through automated reporting features, while saving an additional $500k in yearly creator casting service costs by launching a creator casting app. 

Associate Product Marketing Manager, Sawyer, New York, New York, August 2019 - July 2021

  • Managed go-to-market strategy for consumer and B2B education technology product launches, including internal enablement, product narratives, and messaging. 

  • Led end-to-end B2B rebranding, culminating in 50 product marketing landing pages and a 43% lift in leads.

  • Built content engine and wrote key pieces for product education resources, lead generation materials, and SEO. 

Growth Marketing Associate, Backstage, New York, New York, January 2018 - July 2019

  • Growth lead responsible for 68% growth in email revenue and an 80% increase in subscriptions from paid social.

Digital Marketing Coordinator, Domino Magazine, New York, New York, December 2016 - December 2017

  • Managed partnerships with leading brands in support of user acquisition, growing newsletter lists by 200k.

Education

Boston University Questrom School of Business; Boston, MA

Master of Business Administration (MBA), Social Impact and Strategy, Expected May 2026

  • Activities: Turner MIINT Impact Investing Program, Kogod Case Competition Finalist, Social Impact and Non-Profit Club First Year Leadership, Undergraduate Mentor, Energy and Sustainability Club

  • Fellowships: Deborah Dawson Fellow for Women in Business (Full Tuition Scholarship), ClimateCAP MBA Fellow


Texas Christian University; Fort Worth, TX

Bachelor's Degree in English and Film, Departmental Honors in English, May 2016

                                         
Registered Visiting Student, University of Oxford; Oxford, UK 

Full-Year Registered Visiting Student, English Literature and Modern Languages, July 2015

Certifications

Product Management Certificate, Cornell University, October 2022